The Master’s meaning is clear; he that loves his life so well that he will not imperil it, or, if need be, give it up, in the service of God, shall forfeit his opportunity to win the bounteous increase of eternal life.

 I appreciate the commentary found in Jesus The Christ:

Certain Greeks Visit Christ

Among the multitudes who came to Jerusalem at the time of the annual Passover were people of many nations. Some of these, though not of Jewish descent, had been converted to Judaism; they were admitted to the temple precincts, but were not allowed to pass beyond the court of the Gentiles. Sometime during our Lord’s last week of mortal life, possibly on the day of His royal entry into the city, certain Greeks, who were evidently numbered among the proselytes since they had come “to worship at the feast,” sought an interview with Jesus. Imbued with a becoming sense of decorum they hesitated to directly approach the Master, and applied instead to Philip, one of the apostles, saying: “Sir, we would see Jesus.” Philip consulted with Andrew, and the two then informed Jesus, who, as we may reasonably infer from the context though the fact is not explicitly stated, graciously received the foreign visitors and imparted to them precepts of the utmost worth. It is evident that the desire of these Greeks to meet the Master was not grounded on curiosity or other unworthy impulse; they earnestly wished to see and hear the Teacher whose fame had reached their country, and whose doctrines had impressed them.

To them Jesus testified that the hour of His death was near at hand, the hour in which “the Son of man should be glorified.” They were surprised and pained by the Lord’s words, and possibly they inquired as to the necessity of such a sacrifice. Jesus explained by citing a striking illustration drawn from nature: “Verily, verily, I say unto you, Except a corn of wheat fall into the ground and die, it abideth alone: but if it die, it bringeth forth much fruit.” The simile is an apt one, and at once impressively simple and beautiful. A farmer who neglects or refuses to cast his wheat into the earth, because he wants to keep it, can have no increase; but if he sow the wheat in good rich soil, each living grain may multiply itself many fold, though of necessity the seed must be sacrificed in the process. So, said the Lord, “He that loveth his life shall lose it; and he that hateth his life in this world shall keep it unto life eternal.” The Master’s meaning is clear; he that loves his life so well that he will not imperil it, or, if need be, give it up, in the service of God, shall forfeit his opportunity to win the bounteous increase of eternal life; while he who esteems the call of God as so greatly superior to life that his love of life is as hatred in comparison, shall find the life he freely yields or is willing to yield, though for the time being it disappear like the grain buried in the soil; and he shall rejoice in the bounty of eternal development. If such be true of every man’s existence, how transcendently so was it of the life of Him who came to die that men may live? Therefore was it necessary that He die, as He had said He was about to do; but His death, far from being life lost, was to be life glorified.


Chapter 29: On to Jerusalem
Jesus the Christ by Talmage
Jesus Christ