Last year the professor who conducted the original experiment, Dr. Walter Mischel, wrote a book in which he said the study grew in part out of his concerns about self-control and his own addiction to smoking. He was particularly concerned after the U.S. Surgeon General’s report of 1964 concluded that smoking caused lung cancer. After years of study, one of his professional colleagues reported that “self-control is like a muscle: the more you use it, the stronger it gets. Avoiding something tempting once will help you develop the ability to resist other temptations in the future.”
October 2015
2010–2019
Quentin L. Cook
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